Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men's cosmetics provider, and is now a marketing executive at TRX, the storied exercise equipment company. He has thrived in both roles. He joined TRX in late 2022 amid a post-Covid hangover and a stale legacy brand. Fast forward to late 2025, and TRX is refreshed and flourishing, thanks in part to Jon's entrepreneurial mindset.
"Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we've created for consumers," Bowser said in a statement. "Now, it's time for the next generation of leadership and Devon's track record speaks for itself, Bowser continued. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company's growth."