""Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we've created for consumers," Bowser said in a statement. "Now, it's time for the next generation of leadership and Devon's track record speaks for itself, Bowser continued. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company's growth.""
"In comparison to some of the company's other leaders, Bowser was much less of a public-facing presence, but he still guided Nintendo of America through a transformative portion of the company's history. Nintendo not only opened a theme park while Bowser was in charge, but also had a major Hollywood release in The Super Mario Bros. Movie and a successful console launch with the release of the Switch 2 earlier this year."
Doug Bowser will step down as President and COO of Nintendo of America on December 31, 2025. Leadership responsibilities will be split: Devon Pritchard becomes President and Satoru Shibata will act as CEO. Bowser joined Nintendo in 2015 as Vice President of Sales and Marketing and replaced Reggie Fils-Aime in 2019. Bowser oversaw major initiatives including a theme park opening, The Super Mario Bros. Movie release, and the Switch 2 console launch. Bowser faced controversies including reports of failing to address gender discrimination among employees. Bowser credited Pritchard's performance and strategic contributions as reasons for the leadership transition.
Read at www.engadget.com
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