A movement known as the Players Alliance HQ has announced its intent to "raid" EA's headquarters on May 11 at 11 AM PT / 2 PM ET. The goal is to denounce Saudi Arabia's Public Investment Fund (PIF) buyout of the publisher, with cosplaying gamers planning to unravel a 50-foot scroll of over 70,000 petition signatures on the Madden football field at the center of the campus. There appears to be a whole performance involved in the protest as well, with gamers dressing in suits and top hats portraying the "corporate villains" behind the deal.
On one side stood Dell, fighting to take his eponymous company private and rebuild it away from the merciless glare of quarterly earnings calls. On the other stood famed activist raider Carl Icahn, who aggressively peddled a proposal amounting to purely destructive financial engineering at the cost of the company - a scheme involving stock buybacks, warrants for future shares, and ruthless plans to carve up Dell's creation for quick, extractive cash.