Council Post: 14 Ways To Effectively Promote Your Business Website
Develop high-quality, SEO-optimized content that addresses audience pain points to drive traffic and establish website visibility as a go-to resource. [ more ]
Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]
From creative briefs to conversations: The key to better marketing alignment | MarTech
Creative briefs should be focused and specific for the best creative outcomes, but over-reliance can hinder collaboration and lead to misinterpretation. [ more ]
Council Post: 14 Ways To Effectively Promote Your Business Website
Develop high-quality, SEO-optimized content that addresses audience pain points to drive traffic and establish website visibility as a go-to resource. [ more ]
Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]
From creative briefs to conversations: The key to better marketing alignment | MarTech
Creative briefs should be focused and specific for the best creative outcomes, but over-reliance can hinder collaboration and lead to misinterpretation. [ more ]
Council Post: The New Content Marketing Paradigm: AI-Human Collaboration
AI is rapidly transforming the world of content marketing through human-AI collaboration.
AI is impacting content marketing by creating content outright and helping to curate and optimize content.
Marketers can work with AI throughout the content marketing workflow to generate content ideas, improve targeting and personalization, and analyze campaign performance. [ more ]
Council Post: The New Content Marketing Paradigm: AI-Human Collaboration
AI is rapidly transforming the world of content marketing through human-AI collaboration.
AI is impacting content marketing by creating content outright and helping to curate and optimize content.
Marketers can work with AI throughout the content marketing workflow to generate content ideas, improve targeting and personalization, and analyze campaign performance. [ more ]
Conducting a Content Audit to Improve Your Content
Identifying content gaps is important for producing valuable content that fills holes and meets audience needs.
Analyzing content performance helps determine if content is achieving goals and can lead to improvements in content strategy and effectiveness. [ more ]
9 Content Marketing Metrics To Measure Your Strategy's ROI
Conversions and demo signups are important metrics to measure in content marketing.
Tracking email signups and lead magnet downloads can help understand the effectiveness of content in moving customers through the customer journey. [ more ]