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Marketing tech
fromAdExchanger
3 days ago

Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026 | AdExchanger

Prediction-enabled marketing uses full-stack AI and commerce data to detect early interest and act before intent crystallizes, shaping consumer decisions in real time.
Marketing tech
fromSearch Engine Roundtable
4 weeks ago

Google Local Service Ads Message Leads New Value-Based Pricing

Google is changing Local Services Ads message-lead pricing to value-based discounts, with "Request multiple opinions" fanout leads potentially receiving larger discounts.
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