A digital advertising display cannot be added to a Shropshire petrol station because it would "introduce a modern, visually assertive feature" into a "sensitive historic setting." Independent forecourt operator Motor Fuel Group (MFG) wants to modernise advertising equipment at the site on Lower Bar, Newport. The 2.5m-high illuminated display would be capable of displaying six advertising campaigns at a time, changing every 10 seconds.
The revised scheme was considered to have an acceptable scale and design which would not result in significant harm to the character and appearance of the conservation area or residential amenity.