conde-nast - Briefly

www.npr.org

With Pitchfork in peril, a word on the purpose of music journalism

Conde Nast is merging Pitchfork with GQ, resulting in layoffs and concern for the outlet's future.

Pitchfork's remaining staff is now reduced to a skeleton crew and GQ's paywall is likely to diminish its reach. [ more ]

Slate Magazine

3 months ago

Music

Pitchfork Wanted to Evolve Into Something Better. Conde Nast Had Other Ideas.

Pitchfork, the popular music blog, is being folded under the GQ brand by Condé Nast, its parent company.

The acquisition of Pitchfork by Condé Nast in 2015 was driven by the goal of attracting a millennial male audience to the company's roster. [ more ]

The Atlantic

3 months ago

Music

Pitchfork's Importance Shouldn't Be Underrated

Pitchfork's merger with GQ highlights the endangered state of indie culture in the music world.

The publication's unique critical voice challenged music listeners and played a significant role in shaping music trends. [ more ]

The Verge

3 months ago

Music

Pitchfork to be absorbed into GQ

Pitchfork, the influential music publication, is being merged with GQ by owner Condé Nast, raising uncertainty about its future as a brand.

Editor-in-chief Puja Patel is stepping down and multiple employees have been laid off, with one writer estimating that half the staff was let go. [ more ]

BrooklynVegan

3 months ago

Music

Conde Nast folding Pitchfork into GQ, lays off EIC Puja Patel & others

Condé Nast has announced the integration of music website Pitchfork into its publication GQ through a letter from chief content officer Anna Wintour.

The decision was made after evaluating Pitchfork's performance and aims to allow the brand to continue thriving within Condé Nast.

Some members of the Pitchfork team will be leaving the company, and the remaining team will receive more information about their reporting structure in upcoming meetings. [ more ]

morepitchfork

www.theguardian.com

5 months ago

Media industry