fromdesignboom | architecture & design magazine
2 months agohyundai's concept three EV glows with lemon-tinted glass and parametric pixels
Hyundai Motor returns to Europe's largest mobility event after a four-year absence with the unveiling of Concept THREE, a compact electric vehicle (EV) concept under its IONIQ sub-brand, at IAA Mobility 2025 in Munich. The debut signals Hyundai's entry into Europe's rapidly growing compact EV segment, complementing its existing midsize and large models. The Concept THREE embodies Hyundai's Art of Steel design language, translating the material's inherent strength and flexibility into sculptural forms.