"Hyundai Motor returns to Europe's largest mobility event after a four-year absence with the unveiling of Concept THREE, a compact electric vehicle (EV) concept under its IONIQ sub-brand, at IAA Mobility 2025 in Munich. The debut signals Hyundai's entry into Europe's rapidly growing compact EV segment, complementing its existing midsize and large models. The Concept THREE embodies Hyundai's Art of Steel design language, translating the material's inherent strength and flexibility into sculptural forms."
"Its aerodynamic Aero Hatch profile features three intersecting surfaces that create flowing volumes and precise lines, paired with a vertical tailgate. Parametric Pixel lighting on the front and rear adds visual rhythm, while a lemon-tinted glass finish and matching wheels forge a connection between exterior and interior aesthetics. Mr. Pix Brings Playful Storytelling to Sustainable Cabin Inside, the South Korean multinational automotive manufacturer introduces a cabin defined by soft yellow and grey tones that shift across textures to create a calming, intuitive environment."
"The interior integrates modular Bring Your Own Lifestyle (BYOL) widgets, allowing users to customize digital interfaces and functional elements, while playful storytelling is woven through Mr. Pix, a symbolic character that appears in interactive design details. Sustainability is central to the Concept THREE, with materials such as recycled wool, ocean waste textiles, and lightweight aluminum foam incorporated into the cabin."
Hyundai Motor unveiled Concept THREE at IAA Mobility 2025 in Munich as a compact IONIQ electric vehicle targeting Europe’s growing small EV market. The design applies the Art of Steel language with an aerodynamic Aero Hatch profile of three intersecting surfaces, a vertical tailgate, Parametric Pixel lighting, and lemon-tinted glass to unify exterior and interior aesthetics. The cabin features soft yellow and grey tones, modular Bring Your Own Lifestyle (BYOL) widgets, and Mr. Pix storytelling elements. Sustainability is emphasized through recycled wool, ocean waste textiles, and lightweight aluminum foam. Hyundai plans broad European electrification, aiming for electrified versions by 2027 and 21 global EV models by 2030.
Read at designboom | architecture & design magazine
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