#comcast-advertising

#comcast-advertising

Powered by Comcast Advertising Media Solutions' partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV campaigns. xpln.ai's advanced suite of technology, including machine learning algorithms, measures, and analyses user engagement through multiple attention variables, including (but not limited to): ● Viewability - covering factors such as the geometric position of the ad, share of screen, and user activity; ● Page experience - accounting for factors such as the number of ads simultaneously on screen and overlapping ads, and time of day; ● Context and audience - including the tonality of the video environment and typical user interactivity.