#tv-marketing

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Marketing tech
fromDigiday
3 months ago

Amazon tightens its grip on TV ads with AI tool built for upfront negotiations

Amazon's Complete TV tool optimizes TV advertising budgeting through AI, addressing inefficiencies in ad spending and audience targeting.
fromPress Centre
5 days ago
Marketing tech

Sky, Channel 4 and ITV announce joint intent to launch groundbreaking premium video advertising marketplace

Marketing tech
fromDigiday
3 months ago

Amazon tightens its grip on TV ads with AI tool built for upfront negotiations

Amazon's Complete TV tool optimizes TV advertising budgeting through AI, addressing inefficiencies in ad spending and audience targeting.
fromPress Centre
5 days ago
Marketing tech

Sky, Channel 4 and ITV announce joint intent to launch groundbreaking premium video advertising marketplace

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