Visual design increases brand engagement by shaping perception, generating emotion, and enabling brand recognition. Brands like Innocent Drinks use playful illustrations and informal typography to strengthen user connection. Their packaging design increases memorability and brand recall among UK audiences. Colour, typography, imagery, and layout influence how people experience a brand. Colour shapes emotional response. Blue signals trust, red activates urgency, green suggests sustainability. Barclays uses blue to build authority, while Oatly uses earthy tones to align with eco-conscious values.