#college-marketing

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Marketing
fromInc
1 week ago

Startups Are Spending Six Figures to Show Up on College Campuses. How They're Winning Over Coeds

Companies are increasingly targeting college campuses for growth marketing, shifting budgets from social media to on-campus events and promotions.
Marketing
fromForbes
1 month ago

The Third Model In The Creator Economy: Pay For Participation

College students deeply love no more than five brands at any given time, creating intense competition for limited brand loyalty slots among hundreds of competing brands.
fromFuturism
1 month ago

Kalshi Sent Bizarre Message to Underage Streamer

Yo brother, legal team confirmed that we can't work with minors rn. Kinda sad tbh. A Kalshi employee's message to a 15-year-old streamer illustrates the company's willingness to recruit underage users before legal concerns forced termination of the partnership.
Cryptocurrency
Marketing
fromEMARKETER
6 months ago

Brands like Meta aim to build Gen Z loyalty, campus by campus

Meta is trying to restore campus-focused social connectivity on Instagram by verifying students via UniDays to help classmates connect.
fromInside Higher Ed | Higher Education News, Events and Jobs
6 months ago

Ask the Administrator: Advertising

So many thoughts ... For obvious reasons, I've been reflecting a lot lately on my old constitutional law coursework. As long as the Supreme Court holds that money is speech-and the Supreme Court retains enough legitimacy to be taken seriously-I foresee major free speech issues around restricting advertising. If I were a betting man, I'd bet that the court's legitimacy will have a shorter shelf life than its view on the "marketplace of ideas," given how aggressively it's shedding any pretense of respect for precedent.
Marketing
Business
fromFortune
6 months ago

Insomnia Cookies CEO made millions selling his company to Krispy Kreme, but has a warning for entrepreneurs: 'It can be lonely, it's a solitary life' | Fortune

Entrepreneurial success brought wealth and market dominance but also loneliness, requiring mentorship and community to cope while scaling a late-night cookie business.
NYC startup
fromMarketing Dive
11 months ago

Urban Outfitters deepens Gen Z experiential strategy for back to school

Urban Outfitters targets Gen Z through experiential marketing, showcasing uniquely themed dorm aesthetics and assisting with graduates' transitions.
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