#collective-emotion

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#music #animation #rotoscoping #immersive-experience #experiential-marketing #brand-storytelling
fromColossal
1 day ago

Rotoscoped Memories Animate a Dynamic Music Video of Growth and Loss

What do you want to express that you feel you can't in everyday life? That's the question composer and producer Max Cooper posed to his audience in hopes of unearthing some of the hidden parts of our shared emotional landscape. In return, he received more responses than expected, many of which tapped into passionate displays of pleasure and pain. "It was like finding a secret window into our collective psyches," he writes.
Music
Marketing
fromFast Company
2 months ago

The most valuable metric in marketing isn't impressions, it's the 'group gasp'

Designing experiences that align story, environment, and audience creates collective visceral emotional responses that deepen brand connection and competitive advantage.
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