#cmo-transition

#cmo-transition

Jeff Smith named Epsilon's new CMO after extensive marketing and data roles at various companies.

Publicis Groupe acquires Epsilon, leveraging its PeopleCloud platform for audience management and media planning.

Smith joins Epsilon after noting its potential to address common challenges faced by chief marketers.

Nike is prioritizing more ambitious marketing efforts, particularly around the upcoming Olympics, to regain its edge.

The company's new CMO is leading the shift towards fewer, bigger campaigns, following a history of bold brand-building initiatives at Nike.

Kathleen Hall steps down as Microsoft's chief brand officer after 16 years, amid significant changes within the marketing team as they prepare for a 'new era of AI.'