"Bracey's time at the Unilever marketing helm included a number of disruptive changes both internal and external to the company. The executive has had to grapple with the rise of generative artificial intelligence, a technology Unilever is integrating more deeply into its strategy, as well as a volatile stretch of years marked by inflation, global strife and an overall uncertain consumer picture."
"Pressures on growth also led Unilever to enact a wide-ranging restructuring that continues to take shape. Unilever appointed Fernando Fernandez as CEO in March, succeeding Hein Schumacher, and the executive has moved quickly to evolve the company's approach to marketing and media. Announcing the CMO shakeup, Unilever acknowledged that "remarkable industry change" and an "era of digital revolution" have altered the way it engages consumers. Aligning its business groups and marketing agenda more closely together aims to drive greater impact in light of those shifts."
Esi Eggleston Bracey will leave Unilever at the end of January after two years as chief growth and marketing officer and eight years at the company. Leandro Barreto will expand his remit from CMO of beauty and wellbeing to an enterprise-wide CMO role beginning in the new year. Barreto, a Unilever veteran of more than 20 years, is charged with accelerating efforts to create "desire at scale" for brands. Bracey's tenure coincided with restructuring, a CEO transition, the spin-off of the ice cream business, rising use of generative AI, inflation, global strife and an uncertain consumer environment. Unilever aims to align business groups and marketing more closely to increase impact amid digital transformation.
Read at Marketing Dive
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