#cimm

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#identity-infrastructure #privacy #tv-streaming #media-measurement #programmatic-advertising #media-quality
Privacy professionals
fromDigiday
4 hours ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
Marketing tech
fromAdExchanger
3 weeks ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
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