#chief-marketing-officer

#chief-marketing-officer

"Aude is an exceptional and accomplished global marketing leader with extensive experience transforming major consumer-facing businesses in the digital age," said de La Faverie. "Her deep expertise across all facets of marketing—from brand strategy and creative development to digital transformation and data analytics—will be instrumental as we continue to build stronger consumer connections."

Cultural relevance is crucial for brands; it distinguishes them from competitors, forges emotional connections, and enables meaningful audience engagement.