#celebrity-partnership

#celebrity-partnership

1587 Prime, officially opened its doors on September 17, 2025, marking a significant expansion into Kansas City's competitive dining scene. This contemporary American steakhouse, born from a partnership with Kansas City Chiefs legends Patrick Mahomes and Travis Kelce, represents more than just another celebrity restaurant: it's a masterclass in strategic brand expansion and community integration. The Power Play Behind the Partnership The collaboration between Noble 33 and the NFL champions goes beyond typical celebrity endorsements.

Two cultural powerhouses are joining forces in a way that is set to redefine beauty campaigns. Legendary hair care brand Paul Mitchell has officially announced Paris Hilton-entrepreneur, global icon, and philanthropist-as its new Global Ambassador. The collaboration kicks off with a year-long, multi-channel campaign designed to celebrate beauty, confidence, and fearless reinvention. From glossy packaging updates to fresh product innovations, this campaign merges the legacy of Paul Mitchell with Paris Hilton's signature glamor.