#celebrity-backed-brands

#celebrity-backed-brands

Kardashian's ventures, including her cosmetics brand SKKN, have attracted young shoppers and benefited from her vast social media following. Similarly, other celebrity-backed brands have also drawn venture capital investment, as firms bet on the marketing power and built-in audiences of high-profile founders to drive consumer demand. Elf Beauty agreed to buy Hailey Bieber's makeup and skincare brand, Rhode, for about $1bn earlier this year, while Rihanna-backed Fenty Beauty and Khloe Kardashian's Good American have also drawn venture capital funding.