#campaign-effectiveness

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Social Media Today
1 week ago
Marketing

Instagram Expands Access to Creator Marketplace

Expansions in Creator Marketplace provide opportunities for brands and creators to collaborate on affiliate and creative marketing programs, enhancing campaign effectiveness, particularly in Reels. [ more ]
Shopify
3 weeks ago
Marketing

Essential Marketing Metrics: How to Gauge Marketing Success (2024) - Shopify

Marketers must define key marketing metrics, track results to understand effectiveness, and leverage insights for business improvement. [ more ]
Forbes
2 months ago
Marketing

Council Post: Boutique Vs. Behemoth: Choosing The Right Media Buying Partner

Partnering with large agencies offers vast resources and diverse expertise, but may lack personalized service.
Choosing between large and boutique agencies impacts campaign effectiveness and efficiency. [ more ]
Shopify
2 months ago
Marketing

How To Use Marketing Campaign Reporting To Improve ROI (2024)

Marketing reports assess campaign effectiveness and guide decision-making.
Structured reporting helps companies organize and analyze marketing data effectively. [ more ]
Digiday
5 months ago
Marketing

As attention grows up, agency rebundling is one unintended result

Attention is becoming a key factor in measuring campaign effectiveness
Attention can unite the creative and media sides of the agency world [ more ]
Exchangewire
5 months ago
Marketing

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire
5 months ago
Marketing

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire
5 months ago
Marketing

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire
5 months ago
Marketing tech

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire
5 months ago
Business intelligence

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Digiday
6 months ago
Marketing

Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape

Livewire has launched Gameview, an ad tech platform designed to help advertisers reach gamers.
Gameview is a data management platform that allows users to build, activate, and measure gaming advertising campaigns.
The platform analyzes the placement, interaction rates, and in-view time of in-game assets to measure the effectiveness of campaigns. [ more ]
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