"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com
Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation | Amazon Web Services
Generative AI can significantly enhance marketing intelligence by integrating sentiment analysis and campaign effectiveness prediction.