fromSearch Engine Roundtable
2 weeks agoAdvertisers Concerned With Updated Google Ads Unacceptable Phone Number Policy
On December 10, 2025, we will update the Unacceptable phone number section of the Destination requirements policy to include a requirement indicating that phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable. We will begin enforcing the policy update on December 10, 2025, with enforcement ramping up over approximately 8 weeks.In case of disapprovals, you can learn more about how to fix a disapproved ad or asset.
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