"On December 10, 2025, we will update the Unacceptable phone number section of the Destination requirements policy to include a requirement indicating that phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable. We will begin enforcing the policy update on December 10, 2025, with enforcement ramping up over approximately 8 weeks.In case of disapprovals, you can learn more about how to fix a disapproved ad or asset."
"Google Ads Unacceptable Phone Number Update. A New Requirement Is Added For Phone Numbers Found To Be Associated With Fraudulent Activity. Have A Feeling This One Is Gonna Be A Nightmare For Call Tracking Numbers, But HOPE Im Wrong Here. pic.twitter.com/t0wAltLy4C- Anthony Higman (@AnthonyHigman) November 10, 2025 This is going to mess up some call assets. #ppcchathttps://t.co/uiYUB0SrAR pic.twitter.com/Yj0IBthIAD- Drew Cannon (@Dcdigitalpro) November 10, 2025"
Google will update the Unacceptable phone number policy on December 10, 2025, to prohibit phone numbers associated with fraudulent activity or a history of policy violations. Enforcement will begin on December 10, 2025, and will ramp up over approximately eight weeks. Advertisers using call-tracking and reusable phone numbers may face disapprovals if previously used numbers were linked to fraud or policy violations. Concern has been expressed that call assets and campaign tracking could be disrupted. Advertisers may need to audit phone inventories, replace flagged numbers, coordinate with call-tracking providers, and follow guidance to fix disapproved ads or assets.
Read at Search Engine Roundtable
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