#google-ads-policy

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#unacceptable-phone-numbers #call-tracking #fraud-prevention #google-search #ai-in-search
fromSearch Engine Roundtable
1 week ago

Advertisers Concerned With Updated Google Ads Unacceptable Phone Number Policy

On December 10, 2025, we will update the Unacceptable phone number section of the Destination requirements policy to include a requirement indicating that phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable. We will begin enforcing the policy update on December 10, 2025, with enforcement ramping up over approximately 8 weeks.In case of disapprovals, you can learn more about how to fix a disapproved ad or asset.
Marketing tech
Marketing tech
fromSearch Engine Roundtable
1 month ago

Daily Search Forum Recap: October 17, 2025

Google updates include AI-focused search features, Google Posts for multiple Business Profiles, Merchant Center subscriptions, Ads prescription policy changes, and push notifications for AI Mode.
Public health
fromSearch Engine Roundtable
1 month ago

Google Ads Updates It Prescription Drug Terms Healthcare and Medicines Policy

Google Ads permits prescription drug terms in ad text and landing pages for non‑promotional uses, retains certification for keyword targeting; enforcement starts Oct 29, 2025.
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