#c-suite-alignment

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Marketing tech
fromMarTech
1 day ago

Struggling with marketing measurement? You're not alone. | MarTech

Marketers generally report satisfaction with measurement, but channel proliferation, data complexity, and C-suite alignment issues leave significant room for improvement and AI-driven changes.
fromForbes
2 weeks ago

A Conversation With Goldcast's Gregory Yates On The Future Of The CMO According To The C-Suite Through An Emotional Lens And The Period Of Reckoning That Lies Ahead

The CMO role is under intense scrutiny and there has never been more pressure for senior marketers to claim their seat at the C-Suite table and do so in ways that ensure that marketing is directly aligned to business growth. It is no longer acceptable to do marketing for marketing's sake. Alongside this sea change comes a push from the C-suite for CMOs to be executive swiss army knives capable of doing everything from ensuring the ethical adoption of AI,
Marketing
Artificial intelligence
fromEntrepreneur
5 months ago

Why Content, Not AI, Will Decide Who Wins in Business | Entrepreneur

Content strategy must reside in the C-suite because content drives transformation and AI only amplifies content quality, strengths, and weaknesses.
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