#brand-stewardship

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fromThe Drum
1 day ago

Why influencer marketing thrives on brand freedom

When we accept that our role in building brands is more stewardship rather than control. I had to learn this idea,
Marketing
Media industry
fromBusiness Matters
5 months ago

The Business of Legacy: How Agencies Like CMG Worldwide Turn Names into Brands

Legacy representation is a lucrative business managing the image and rights of deceased celebrities, ensuring their legacies continue and grow long after their deaths.
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