#brand-saliency

[ follow ]
#social-media-virality #internet-heroes #pr-strategy #marketing-strategy #internet-culture #viral-campaigns
Social media marketing
fromThe Drum
3 days ago

Agency behind Itsu's viral success on turning internet legends into TikTok gold

Embracing authentic internet 'heroes' and prioritizing brand saliency can rapidly increase awareness for a little-known brand like Itsu.
E-Commerce
fromThe Drum
3 months ago

Agency behind Itsu's viral success on turning internet legends into TikTok gold

Itsu's innovative marketing strategy leverages internet heroes to increase brand saliency and engage audiences beyond traditional branding efforts.
[ Load more ]