#brand-licensing
#brand-licensing

[ follow ]

David Beckham's company raked in nearly $100 million last year: Deals with AliExpress and SharkNinja put him back on the billionaire track | Fortune

David Beckham turned football fame into a lucrative business empire, earning hundreds of millions through DRJB Holdings, brand partnerships, and ownership stakes in soccer clubs.

Business

fromEntrepreneur

1 month ago

How Erin Andrews Turned Rejection Into Motivation | Entrepreneur

Erin Andrews launched WEAR to deliver fashionable, officially licensed women's fan apparel and scaled the brand across leagues through persistence and bold risk-taking.

Television

fromAdExchanger

1 month ago

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion | AdExchanger

Peppa Pig expanded into a global consumer franchise through Hasbro-led data-driven branding, extensive merchandising, distribution partnerships, and new character introductions.

Music

fromConsequence

2 months ago

Billy McFarland Says His Seven-Figure Deal to Sell Fyre Fest Has Fallen Through

Fyre Festival brand ownership opportunity is available again after a seven-figure deal fell through.

fromFood & Beverage Magazine

3 months ago

Jones Soda Sells Cannabis Business: A New Chapter, Fresh Looks, and Insights on Breaking Into the Market

Jones Soda's decision to divest its cannabis beverage business comes after a period of experimentation in this emerging sector, indicating a strategic shift back to its core focus.

E-Commerce

US Elections

fromFast Company

4 months ago

This misspelled $600 Trump watch is perfectly on-brand

Brand licensing can yield quick profits but carries significant quality risks, as evidenced by a mishap with a Trump watch.

[ Load more ]