#brand-licensing

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US politics
fromwww.theguardian.com
1 week ago

Trump is shamelessly covering America in his name | Mohamad Bazzi

Donald Trump transformed personal fame into a pervasive commercial brand, licensing his name across products and institutions while using office and appointments to extend that brand.
fromSFGATE
2 weeks ago

California theme park turns old IP license into new themed land

Six Flags is giving one of its oldest licensing agreements a facelift at a California property. On Tuesday, the company announced the transformation of Bugs Bunny World at Six Flags Magic Mountain into Looney Tunes Land, scheduled to open in summer 2026. The goal of the refresh is "to evoke the warm, nostalgic feelings of the Chuck Jones era of Looney Tunes," the park said in a news release.
US news
Business
fromBusiness Insider
4 weeks ago

The maker of the Yankees' iconic stadium clock files for bankruptcy after smartwatch gamble backfires

E. Gluck Corporation, maker of Armitron watches, filed Chapter 11 after declining traditional-watch sales and a failed smartwatch expansion left the company insolvent.
Business
fromFortune
3 months ago

David Beckham's company raked in nearly $100 million last year: Deals with AliExpress and SharkNinja put him back on the billionaire track | Fortune

David Beckham turned football fame into a lucrative business empire, earning hundreds of millions through DRJB Holdings, brand partnerships, and ownership stakes in soccer clubs.
Business
fromEntrepreneur
4 months ago

How Erin Andrews Turned Rejection Into Motivation | Entrepreneur

Erin Andrews launched WEAR to deliver fashionable, officially licensed women's fan apparel and scaled the brand across leagues through persistence and bold risk-taking.
Television
fromAdExchanger
4 months ago

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion | AdExchanger

Peppa Pig expanded into a global consumer franchise through Hasbro-led data-driven branding, extensive merchandising, distribution partnerships, and new character introductions.
Music
fromConsequence
6 months ago

Billy McFarland Says His Seven-Figure Deal to Sell Fyre Fest Has Fallen Through

Fyre Festival brand ownership opportunity is available again after a seven-figure deal fell through.
fromFood & Beverage Magazine
6 months ago

Jones Soda Sells Cannabis Business: A New Chapter, Fresh Looks, and Insights on Breaking Into the Market

Jones Soda's decision to divest its cannabis beverage business comes after a period of experimentation in this emerging sector, indicating a strategic shift back to its core focus.
E-Commerce
US Elections
fromFast Company
7 months ago

This misspelled $600 Trump watch is perfectly on-brand

Brand licensing can yield quick profits but carries significant quality risks, as evidenced by a mishap with a Trump watch.
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