"When Manchester United sold soccer star David Beckham to Real Madrid for about $40 million in 2003, English fans may have seen the deal as an end to a golden era. But for Beckham, it was only the beginning of the multimillion-dollar successes to come. In the last year alone, Beckham netted some $36.5 million from his brand licensing company, DRJB Holdings-according to . Driven by high-profile partnerships with AliExpress, Stella Artois, and SharkNinja the holding company saw profits soar to $44.9 million-up 44% from 2023. Revenues rose to $92.3 million, with shareholder dividends set to exceed $80 million."
"DRJB also controls Studio 99, Beckham's production company responsible for his 2023 Netflix documentary. Its upcoming slate includes a documentary on his wife and fashion designer Victoria Beckham, set to premier this month. In 2022, Beckham sold a 55% stake in DRJB Holdings to Authentic Brands, an American brand management company (subsidiaries include Reebok and Champion), for about $270 million. His business holds the remaining 45% share."
""In all honesty, business is very much like sport," Beckham said at the Milken Institute Global Conference last year. "You have to be dedicated. You have to have courage to go into different investments and different deals and make big decisions. And you have to work hard.""
David Beckham transformed a football career into a diversified business empire centered on DRJB Holdings, generating substantial profits and revenue through global brand partnerships. DRJB reported $44.9 million in profits and $92.3 million in revenues, with dividends exceeding $80 million. DRJB owns Studio 99, which produced a 2023 Netflix documentary and plans a Victoria Beckham documentary. Beckham sold 55% of DRJB to Authentic Brands for about $270 million in 2022 while retaining 45%. Combined net worth with Victoria is roughly £500 million ($672 million), including stakes in Inter Miami CF and Salford City FC. Beckham retired from soccer in 2013 and was knighted in June.
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