Jones Soda Co., known for its unique flavors and customer-designed labels, has sold its cannabis brand Mary Jones to MJ Reg Disrupters for $3 million. This decision marks a strategic shift back to its core beverage products, despite retaining some hemp-derived offerings. The sale includes a brand licensing deal allowing MJ Reg Disrupters to use the Mary Jones name for THC products, emphasizing the importance of brand continuity while both companies sharpen their operational focus amidst an evolving beverage landscape.
Jones Soda's decision to divest its cannabis beverage business comes after a period of experimentation in this emerging sector, indicating a strategic shift back to its core focus.
This transaction allows us to streamline our operations while maintaining a connection to the brand we built; the licensing agreement ensures continuity for consumers.
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