"According to Catalunya Radio (h/t Mundo Deportivo), FC Barcelona have reached a multi-million euro agreement with investors from the United Arab Emirates to license the club's image and brand in a luxury residential development in Dubai. The agreement is unprecedented in the club's history and has already generated an upfront payment. The project involves the construction of a high-end residential complex in Dubai, using the Barcelona brand in a similar way to Chelsea, which has a comparable development in the emirate."
"The plan consists of creating a mini-city in Dubai with buildings, luxury apartments and communal areas, where the Barcelona crest will be highly visible. In return, the club will receive a significant financial amount for a fixed number of years. Given their economic situation in recent years, adding another revenue stream will be a major boost and might take them closer to the 1:1 Fair Play Rule."
FC Barcelona reached a multi-million euro licensing agreement with UAE investors to use the club's image and brand for a luxury residential development in Dubai, generating an upfront payment. The project will create a high-end complex resembling a mini-city with buildings, luxury apartments and communal areas where the Barcelona crest will be prominently visible, modeled similarly to Chelsea's Dubai development. The club will receive significant payments for a fixed number of years, providing a new revenue stream that could help meet the 1:1 Financial Fair Play requirement. The deal requires approval by club members at an Assembly and is not yet official; an Extraordinary Assembly was postponed indefinitely.
Read at Barca Universal
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