Marketing tech
fromComputerworld
33 minutes agoAdobe builds an 'agentic content supply chain' for the AI era
Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.
Data and AI were the dominant martech buzzwords in early 2025, but context is taking their place as the year wraps up. This isn't entirely new; more than seven years ago, a MarTech article named content as king and context as queen. But in the age of AI, the volume of data and content flowing into systems is bringing context back to the forefront. Context is what takes data and turns it into something more valuable, like relationships and experiences.