How Brand Tracking Works: 4 Effective Methods (2025) - ShopifyEffective brand building is crucial for sustainable growth, and brand tracking is essential for measuring brand health over time.
Brand Health Guide: How To Measure and Improve Brand Health (2024) - ShopifyBrand health reflects a business's overall well-being and public perception, measured through various factors like loyalty and customer satisfaction.
Meltwater BrandVoice: Stop Ignoring Your Brand Health-Guesswork Doesn't WorkBrands invest heavily in advertising, aiming for campaigns to become part of culture. Monitoring brand health is crucial for success in the digital age.