#marketing-accountability

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fromMarTech
3 days ago

Your go-to-market vendor decisions are now a personal legal risk | MarTech

In 2023 and 2024, Delaware lowered the threshold for breach of fiduciary duty to negligent oversight, extending the duty to all corporate officers and individual liability for breach.
Business
Marketing tech
fromMarTech
3 months ago

This is what your CMO is facing. How can you help? | MarTech

CMOs face a significant alignment gap with CEOs and CFOs on marketing's role in growth.
Many CMOs struggle to clarify accountabilities, affecting their effectiveness and support from leadership.
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