#brand-deal
#brand-deal

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Digiday

Platform payouts: Creators reveal how much social media behemoths are willing to shell out

Creators are becoming less reliant on monetization through social media platforms and are seeking brand deals themselves.

TikTok has become the primary platform for brands and influencers, with its Creator Fund and new Creativity Program Beta. [ more ]

Digiday

Publishers' sales teams need to be nimble, innovative, and ambitious to keep ad revenue coming in.

There has been a shift from brand-centric sales teams to a categorical approach for client management. [ more ]

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