Alitzah Stinson, CEO of Ivory Paper Co., shared a surprising collaboration offer from The Church of Jesus Christ of Latter-day Saints, despite her departure from the faith. Stinson described the request as an expectation to fabricate a belief in the Book of Mormon for a brand deal. The church does hire content creators and collaborates with marketing agencies, but they typically vet talent to ensure alignment with church beliefs. Westra noted that a recent shift in agency practices led to unexpected outreach to some former members.
Stinson expressed that the church was essentially asking her to abandon her personal beliefs and create a false testimony of the Book of Mormon for a 'brand deal.'
Derek Westra stated that the church collaborates with marketing agencies to identify and hire content creators who align with church values.
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