#beverage-marketing
#beverage-marketing

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King of K-pop G-Dragon Makes His First U.S. Beverage Debut with PEACEMINUSONE Highball - Food & Beverage Magazine

PEACEMINUSONE Highball, a wine-based RTD by G-Dragon, launched in the US after massive Asian sales and may shift American RTD cocktail preferences toward wine bases.

Food & drink

fromFast Company

3 months ago

Whiskey missed its summer moment. Can it still win over Gen Z?

Whiskey must modernize rituals and serve lighter, approachable formats like highballs to appeal to Gen Z and reverse declining younger demographic sales.

fromMarketing Dive

3 months ago

PepsiCo's Bubly gets low with Apple Bottoms jean collaboration

To promote the return of its apple-flavored LTO, Bubly is reaching back to a couple of 2000s pop culture icons: Apple Bottoms, the jeans brand founded by Nelly in 2003, and Flo Rida's 2008 hit "Low," which nodded to the label in lyrics ("Shawty had them apple bottom jeans / Boots with the fur / The whole club was lookin' at her") that are insistently recognizable to consumers who came of age during the era.

Marketing

Marketing tech

fromBusiness Matters

4 months ago

Hyble secures $2m Virgin Money funding to drive AI-powered platform and U.S. growth

Hyble secured $2 million in venture debt from Virgin Money to accelerate rollout of AI-powered Hyble 2.0 and expand in U.S. and Europe.

SF food

fromTasting Table

7 months ago

22 Discontinued Mountain Dew Flavors You Might Never See Again - Tasting Table

Mountain Dew successfully evolved from a regional mixer to a nationwide beverage icon through innovative flavors and strategic marketing.