#behavioral-finance

#behavioral-finance

Between last-minute weekend trips, fun dinners and the endless scroll of friends' social media highlight reels, it's easy to find ourselves swept into a season of "yes." Yes to the concert. Yes to the extra round. Yes to that shirt we didn't know we "needed" until five minutes ago. By fall, the glow starts to fade, and the bills start to arrive.

The investment decisions people make are often influenced by cognitive biases that can lead to irrational decisions or behavior contrary to personal financial goals. Cognitive biases, like the status quo bias, showcase a tendency to prefer existing circumstances over change.