XOi raises $230M, acquires Specifx to expand its tech for field service technicians | TechCrunchField service engineers represent a significant opportunity in B2B technology, as demonstrated by XOi's recent $230 million funding and acquisition.
German B2B tech startup PartsCloud bags 5MPartsCloud has raised €5M to improve spare parts management for SMEs facing economic and labor challenges.
Dutch VC Capital Mills welcomes two new partners: Meet them here - Silicon CanalsBarry de Kock and René Delsing promoted to partners at Capital Mills, focusing on innovative funding for impactful B2B technology companies.
Council Post: How The Role Of The Chief Marketing Officer Is ChangingThe role of the CMO has drastically evolved due to the rise of digital marketing channels.Traditional marketing mediums are increasingly being overshadowed by digital platforms.
AI-powered martech news and releases: October 3 | MarTechAI is significantly enhancing ROI in marketing and sales for B2B technology companies, assisting in resource deployment and personalized solution positioning.
PR's role in accelerating B2B tech salesEffective PR and thought leadership are crucial for B2B tech companies to build trust and credibility with buyers before sales engagement.
Supporting scalabilityMigrating to AWS Cloud helps marketers remain competitive and adapt to changing customer needs.
Council Post: Transformation In The B2B Tech Landscape: The Emergence Of The Business TechnologistThe presence of business technologists is increasing in B2B technology purchasing decisions, driven by the pandemic and leading to challenges in effectively targeting and engaging this new audience.