"“[AI] impacts us at the company level. It impacts me as a marketer, impacts me as a leader. I've pretty much done B2B tech marketing my entire career, and people say this, but it is the biggest shift we have seen. Forget about the internet, forget about the cloud. This is fundamentally going to change humanity, the labour force, everything,” she says."
"“I think, as with most things in life, there's fear in that, but there's also optimism in what it unlocks as a marketer, as a marketing leader, and as a company leader. That's really a focus for me - trying to shepherd my team and the company through this next phase and what it means for our jobs, and what we do, and how we tell the story.”"
"“Okta offers identity services, either for human users or AI agents, to allow secure access to systems.”"
"“Labelling the introduction of AI as ‘unprecedented’, Duffy says her teams and Okta ‘lean on the side of optimism versus fear’ when it comes to AI's introduction, both to the company internally and in the services it offers.”"
AI is expected to change how people work and live, creating both fear and excitement among tech leaders and jobseekers. Shannon Duffy, chief marketing officer at Okta, views AI with optimism when approached in the right way. She says AI affects the company, her role as a marketer, and her leadership responsibilities, representing the biggest shift she has seen. Her focus is guiding teams and the company through the next phase, including how jobs change and how stories are told. Okta provides identity services for human users and AI agents, enabling secure access to systems. AI can streamline productivity across marketing and communications, including product marketing, demand generation, PR, and events.
Read at ComputerWeekly.com
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