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Marketing tech
fromForbes
2 weeks ago

Account-Based Marketing: The Future Of Precision-Driven B2B Growth

Account-based marketing (ABM) is essential for B2B growth, enabling precise, intelligence-driven targeting to allocate resources to high-potential accounts.
fromMarTech
3 months ago

Broken playbooks and broken bones: Reinventing B2B with Ryan Nelsen | MarTech

What does it take to reinvent high-performance marketing? In this episode of Playbook Broken, we're joined by Ryan Nelsen, CMO of StackAdapt, to get the playbook on AI-fueled advertising and strategic growth. With a proven track record at major tech companies like Qualtrics and MX, Ryan offers a masterclass on the future of enterprise marketing. From navigating the complexities of paid media to launching innovative products, this conversation is full of lessons from the marketing front lines.
Marketing tech
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