#audio-monetisation

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#podcast-advertising #privacy-first-technology #audience-targeting #data-driven-marketing
Podcast
fromExchangewire
2 days ago

NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe

NumberEight and SoundCast partnership integrates privacy-first predictive audience technology into podcast advertising, achieving 132% addressability increase and 78% targeting accuracy improvement.
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