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Marketing
fromDallas News
5 days ago

Why Luke Wilson is in the middle of a legal slugfest involving AT&T, T-Mobile

AT&T sued the NAD to defend its Luke Wilson ad and challenge restrictions on criticizing T‑Mobile's alleged misleading marketing.
fromArs Technica
1 month ago

AT&T ad congratulating itself for its ethics violated an ad-industry rule

Violating a National Advertising Division rule isn't the same as violating a US law. But advertisers rely extensively on the self-regulatory system to handle disputes and determine whether specific ads are misleading and should be pulled. Companies generally abide by the self-regulatory body's rulings. While they try to massage the truth in ways that favor their own brands, they want to have some credibility left over to bring complaints against misleading ads launched by their competitors.
Marketing
Marketing
fromArs Technica
4 weeks ago

AT&T sues ad industry watchdog instead of pulling ads that slam T-Mobile

AT&T argues NAD's rule limiting references to NAD decisions expired after proceedings and accuses NAD of slow enforcement that enabled T‑Mobile deceptive ads.
US news
fromTelecompetitor
1 month ago

Report: How Should Carriers Deploy FWA?

FWA adoption limits third-player growth as fiber expansion concentrates market and reduces available market share for new entrants.
fromZDNET
1 month ago

New deadline: Claim up to $7,500 from AT&T's $177M data breach payouts - here's how

If you're a current or former AT&T customer, the deadline to file a claim to be part of the $177 million class-action settlement over two major data breaches has been extended. The breaches -- one dating back to 2019 and a second in 2024 -- exposed Social Security numbers, call and text records, names, addresses, dates of birth, and more.
US news
Business
fromFortune
3 months ago

AT&T CFO: $23 billion deal with EchoStar to deliver 'attractive returns' and power 5G expansion

AT&T agreed to acquire EchoStar wireless licenses for about $23 billion to strengthen low- and mid-band spectrum and accelerate 5G and fiber buildout.
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