"Late last month, AT&T filed suit against the National Advertising Division (NAD), seeking legal approval for the right to speak publicly about T-Mobile's marketing claims that the Dallas-based telecom company has blasted as "misleading." The lawsuit came after the NAD demanded AT&T remove its new advertising campaign from an Oct. 23 ad titled "This Ain't Our First Rodeo," starring Dallas native Luke Wilson."
"The campaign calls out T-Mobile's marketing record, noting the Better Business Bureau has asked the company to change its advertising more than 16 times in the past four years, due to misleading or unsubstantiated claims. Meanwhile, AT&T has had about 5 such complaints from the BBB in the same time frame. In addition, the NAD issued its own press release, stating AT&T has violated NAD procedures."
AT&T filed suit against the National Advertising Division (NAD) seeking legal approval to publicly challenge T-Mobile's marketing claims. The lawsuit followed an NAD demand to remove an Oct. 23 ad titled "This Ain't Our First Rodeo," starring Dallas native Luke Wilson. AT&T's campaign promotes the carrier as "the best overall wireless network" while criticizing T-Mobile's advertising record. The campaign notes the Better Business Bureau requested changes to T-Mobile ads more than 16 times in four years, versus about five such complaints for AT&T. The NAD issued a press release alleging AT&T violated NAD procedures and sent a cease-and-desist letter; AT&T says some networks paused its ads.
Read at Dallas News
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