How the Celebrity Traitors reversed TV's most troubling trend
The Celebrity Traitors re-engaged Gen Z as appointment live TV, producing record overnight audiences and exceptionally high 16–24 viewership within its time slot.
Paramount+ Is Letting Advertisers Buy Show-Specific Streaming Ad Spots | AdExchanger
Paramount+ launched "streaming fixed units" allowing fixed ad placements within episodes for seven days to create appointment-style event viewing and then revert to dynamic targeting.