Why Canadian brands are going all-in on 'Elbows Up'Kraft Heinz's ad highlights Canadian ingredients and workers amid U.S.-Canada geopolitical tensions.The commercial aims to reassure Canadians of their brand authenticity despite trade disputes.
Le boycott: French customers shun McDonald's, Coca Cola and Tesla to protest against TrumpMany French people support a boycott of American brands due to political tensions, but actual shopping habits reveal a disconnect.
America, the brand, is becoming toxicThe Statue of Liberty symbolizes America's declining global goodwill amidst boycotts and criticism of U.S. brands.
JCPenney Confirms Massive Change In New York, Iconic Brands MergeMalls in New York could be reshaped by the merging of iconic American brands, including JCPenney and others under Catalyst Brands.