#ad-tech-transparency

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#in-app-brand-safety #programmatic-advertising #mobile-apps #programmatic-complexity
Marketing tech
fromThe Drum
8 hours ago

Transparency will continue to dominate our industry, says MoPub

Scalable in-app standards, improved education, and reassessing app verticals and ad formats are needed to ensure brand safety, transparency, and viewable human reach.
Marketing tech
fromExchangewire
2 months ago

The Transparency Gap: Blame the Game (and the Players)

Ad tech transparency without shared clarity and standardized signals creates noise; advertisers lack understanding of complex systems, hindering meaningful accountability and effective buying decisions.
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