#ad-tech-efficiency

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#programmatic-advertising #invalid-traffic-ivt #blockchain-verification #ctv-advertising #ai-driven-bidding
Marketing tech
fromAdExchanger
17 hours ago

EssilorLuxottica Leans Into AI To Avoid Ad Waste | AdExchanger

AI and blockchain-enabled DSP tools can reduce programmatic ad waste by blocking invalid traffic pre-bid and improving campaign cost-efficiency.
fromForbes
2 months ago

Build Your Own Algorithm: The New Wave Of AI-Driven Advertising

Throughout the digital ad ecosystem today, AI tools are virtually everywhere-and for good reason. From data analysis and creative development to solving for identity loss, AI continues to unlock efficiencies, insights and opportunities for advertisers. Yet, despite these advancements, many advertisers still rely on manual or generic pre-built optimization models within demand side platforms (DSPs). This represents a major gap in AI adoption today.
Marketing tech
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