#ad-supported-plans

#ad-supported-plans

Netflix gained eight million new subscribers in Q2, exceeding analyst expectations, with revenue at $9.6 billion amid moves to boost growth and launch ad-supported plans.

Netflix's ad-supported tier has reached 70 million active users in two years, showcasing significant growth.

The company prioritizes revenue over subscriber counts, reflecting a strategic shift.

Netflix discontinued Basic plan in the U.K. and Canada, now also in the U.S. and France, pushing users towards more lucrative ad-supported plans.

Ad-supported streaming tiers are increasingly popular due to rising subscription costs, with substantial new subscribers choosing these options.

Netflix and Amazon have differing strategies regarding ad-supported plans, reflecting their unique content monetization approaches.