Recent data from Antenna shows that nearly half of US streaming service subscribers are choosing ad-supported tiers, reflecting a shift in consumer preference. As companies like HBO Max, Netflix, and Disney Plus introduce affordable options, 65% of those subscribing to ad-backed plans are new users. This trend empowers platforms to grow revenues through advertising while offering budget-friendly membership choices. Notably, Netflix has seen rapid growth in its ad tier, prompting innovations in ad formats, including interactive and AI-driven ads planned for 2026.
New data reveals that 46% of streaming customers are opting for ad-supported plans, highlighting their growing popularity among subscribers.
Antenna's report indicates that 71% of net subscriber growth over nine quarters was driven by ad-supported plans, showing their impact on the market.
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